Working alongside Germinal’s field sales team and interacting with the company’s newly established research station, Felicity will help bring new forage crops to market as well as look at alternative systems of utilisation for established crops.
“There is a very strong drive across our livestock industry to produce more from homegrown forage,” said Germinal GB’s National Agricultural Sales Manager Ben Wixey. “This will come from improved use of tried and trusted crops alongside the introduction of new species and varieties. Our role is to lead the innovation and provide the required knowledge that will underpin farmers’ goal of producing more milk and meat from forage. This appointment is an indication of our determination to help farmers succeed and thereby create a more sustainable livestock industry.”
Felicity Lenyk has previously held product and technical management positions supporting grass and forage crop portfolios. Her earlier experience includes a period working in the field of plant biostimulants based at Rothamsted Research and a role as a research assistant at the University of Bath.
Originally from the Brecon Beacons, Felicity is a graduate of the University of Bath, gaining a BSc. in Biology. She will be based in York and report to Germinal GB National Agricultural Sales Manager Ben Wixey.