PPC Manager

  • Location: Belfast City Centre
  • Salary: £30-35k

We are seeking experienced and innovative PPC Manager to join our digital marketing team.

This is an exceptional opportunity to join a market leading company who have a proven track record of success in the agricultural business sector and in our fast-growing ecommerce businesses. You will be an important part of our ecommerce team, spearheading our development and growth in all things PPC. You will be working with and reporting directly to the Group Digital Marketing and Ecommerce Manager.

You will be working across our key portfolio brands including –

  • The Grass People
  • Germinal
  • Birdkind
  • I Can Lawn

Your key responsibilities:

  • Day-to-day management of all aspects of our PPC
  • Managing Google AdWords and Bing Ads Campaign
  • Working with Amazon and eBay to drive sales
  • Managing social media PPC
  • Managing and maximising opportunities to enhance ecommerce traffic, conversions and sales
  • Developing strategy and building new campaigns
  • Keyword research
  • Growing sales through PPC channels
  • Managing bids and budgets
  • Ensuring you are converting at the most efficient rates
  • Work closely with other parts of the business to provide digital support and advice
  • Developing opportunities for new business
  • Measure and report performance of all campaigns
  • Copywriting skills for compelling ad copy
  • Create landing pages to increase conversion

Who we’re looking for:

  • Expertise and leadership within PPC
  • Broad understanding of digital marketing such as SEO, SEM, marketing database and email marketing
  • Up to date with digital marketing trends and development.
  • Google AdWords Qualification / Bing Certified
  • Previous experience working on digital marketing campaigns
  • Confident with numbers, spreadsheets and creating reports
  • At least 3 years’ experience specialising in PPC
  • Ability to translate brand into creative content
  • Knowledge of analytics and reporting software
  • Strong interpersonal skills and ability to work on your own
  • Attention to detail is essential


This role will be office based. We have recently moved to a newly renovated building in Belfast city centre and are offering:

  • Open plan office
  • Break out area with games
  • Modern kitchen facilities
  • Secure bicycle parking and showers
  • Smart casual dress code
  • Starting leave allowance of 23 days plus 8 statutory holidays
  • Long service holidays and awards
  • Choice of shift patterns
  • Pension scheme

To apply please forward your CV and a cover letter to jointheteam@germinal.com.