Digital Marketing Executive

  • Location: Belfast City Centre
  • Salary: To be discussed

We are seeking an experienced and innovative digital specialist to join the Germinal marketing team.

This is an excellent opportunity for an energetic person who can meet day-to-day challenges in a busy environment, working creatively, independently and enjoy making a difference in this role.

Working with and reporting directly to the Group Marketing Manager, you will be immersed in the Germinal brand, creating compelling content and managing campaigns that deliver cohesive communications across the international Germinal group. You will have the opportunity to engage regularly with stakeholders at all levels in the company.

Your skills

  • Excellent website / written content creation
  • Copy writing for distinct audiences
  • Superb proof reading, spelling and grammar
  • Planning & executing digital marketing campaigns
  • Have a wide range of digital marketing experience including SEO, social media, email marketing, PPC and display advertising
  • Providing digital support and advice to other parts of the business
  • Adding and maintaining website products and content
  • Measurement and performance reporting of all digital marketing campaigns

Who we are looking for

  • 2 years’ experience in a similar role
  • Excellent attention to detail
  • Ability to work independently
  • Previous experience working on significant digital marketing campaigns
  • Knowledgeable and up to date with developments in digital marketing trends
  • Proficient with numbers, spreadsheets and report generation
  • Understanding of brand translation into creative content
  • Highly organised
  • Knowledge of analytics and reporting software
  • Strong initiative with sound interpersonal skills
  • A passion for digital

More about us

Germinal is a leading grass and forage seed specialist. We develop sustainable grassland varieties and supply a range of premium agricultural seed to the UK, Irish and New Zealand markets.  We also service the professional amenity sector with high performance seed, supplying exclusive UK bred varieties to greenkeepers, turf growers, grounds staff, landscape contractors, architects, agronomists, and ecologists.

We have recently moved to a central Belfast office location and are engaged in creating a positive space which will include:

  • Open plan office
  • Break out area with games
  • Modern kitchen facilities
  • Showers
  • Smart casual dress code
  • Long service holidays and awards
  • Pension scheme

To apply please forward your CV and a cover letter to